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Welcome to the Alder Man Series, an insightful look into the lives of entrepreneurs, professionals and high performers living the values that Alder & Green are working towards.
Exploring topics around business, sustainability and style, we look to profile inspiring men across industries, to generate engaging discussion around the core Alder & Green values.
The Alder Man #8
The latest in the Alder Man series is Ben James! A Yorkshire-born model and influencer who has worked with leading brands, representing plus-size men. His content is centred around men's fashion as well as his ongoing fitness journey.
"Start now. Don’t want for the right time or feeling your best, whatever that is. I really struggled with my confidence growing up, so I would be more inclined to push myself to get over that faster. Sometimes you just have to rip off the plaster."
The ALDER MAN #7 - Jan 2023
We are kicking off 2023 with our first Alder Man of the year, Gosbert Chagula! Gosbert is the co-founder of Startup Discovery School, an innovation consultancy which builds bespoke incubator and accelerator programmes to evolve technology tackling the climate change agenda.
"Double down on the things which for some reason you happen to be good at."
The Alder Man #6 - Oct 2022
Latest in the Alder Man Series and the first official brand ambassador of Alder & Green, Tom George! A Great British rower with an incredible academic and sporting record, we catch up with him on the first year anniversary of Alder & Green and talk all things sport, sustainability and career.
"If you really want to achieve something, go and do it and don’t care what other people think or care about what the societal expectations are. If you want something become obsessed by it, let it engulf you, go and enjoy the process of making that work."
THE ALDER MAN #5 - JUNE 2022
Niall Dennehy is the COO and cofounder of AID:Tech, a platform which delivers humanitarian aid using blockchain technology. They aim to bring transparency to governments, NGO's and banks. We spoke with Niall on founding AID:Tech, how he regards style in the workplace and his best business advice.
"The chains that we build the technology on are committed to carbon neutrality. We genuinely think about carbon neutrality and sustainability. We weave that into our values the same way it is weaved into Alder and greens shirts."
The Alder Man #4 - MAY 2022
Raj Thiruchelvarajah is the CEO and Co-Founder of Hytro. Hytro is a brand of wearable performance clothing with intergrated blood-flow restriction (BFR) technology. We sat down with Raj to hear how he came across BFR technology and he shares his insightful advice to his younger self.
"Do as you say you will do. It’s another way of saying build trust by delivering. Otherwise, you lose that precious commodity of trust and ultimately other people will not want to do business or work with you. Just be honest with what you can do and then get it done. "
The Alder Man #3 - March 2022
Chris Gregory is a beach volleyball player who competed in the 2018 Commonwealth Games for England. We met with Chris to discuss his athletic career, his thoughts on sustainability, tumultuous relationship to fashion and recent pivot into entrepeneurship, founding his own sustainable skincare brand.
"I think for me it's all about your attitude towards risk and I've developed this attitude of take the risk. Don’t sit back and be too reserved or play it safe, because at the end of the day if you don’t do it, you’ll never know."
The Alder Man #2 - February 2022
Geordan Murphy is an Irish, Leicester and Lions legend, with an impressive 16 year career that included 8 premiership trophies, 2 European cups, 3 domestic cups and a grand slam. We discussed his best sporting advice, his relationship with style and his thoughts on sustainable practices in his own life.
"You got to be happy, happiness is key, I was certainly very lucky as a player that I found something I loved so much that it didn’t ever feel like a job, still doesn’t feel like a job."
THE ALDER MAN #1 - February 2022
Jamie Palmer is the CEO & Co-founder of the UK’s largest marketplace of social enterprise products. We met with Jamie to discuss his favourite brands, how he tries to make small changes in his life to be more sustainable and his best advice to budding entrepeneurs.
"Inertia is one of the biggest killers to a business so actually one of the most important traits for entrepreneurs is just being able to make a decision and stick by it" Jamie Palmer in conversations with Cormac Folan from Alder & Green.
